声势浩大
shēng shì hào dà
on a grand scale; with great fanfare
Character by character
声shēng
voice
voice
势shì
momentum
momentum
浩hào
vast
vast
大dà
great
great
Example
这场宣传活动声势浩大，可真正来参加的人并不多。
The publicity campaign was launched with enormous fanfare, but not many people actually came.
Tone: neutral.
Usage and origin
声势 is the noise and show of strength a movement makes. Used of campaigns, parades, armies and fleets; often followed by a 但 or 可 when the results fall short.
Learn this in Lesson 97 · HSK 6–7: 郑和下西洋 (Zheng He’s voyages to the Western Ocean)
A dialogue, a reading, word cards with audio and a drill that uses it, in Learn Chinese with Bao. The first lessons of every level are free.
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