深入人心

shēn rù rén xīn

to take root in people’s minds; to be widely embraced

Character by character

深shēn
deep

入rù
enter

人rén
people’s

心xīn
hearts

经过这么多年的宣传，“喝酒不开车”已经深入人心。

After years of campaigning, “don’t drink and drive” has taken root in everyone’s mind.

Tone: positive (praise).

The subject is an idea, slogan, image or character: 观念／口号／形象深入人心. A role that is 深入人心 is one audiences will always picture with that actor’s face.

Learn this in Lesson 217 · HSK 9+: 台词里的中国 (Lines from the screen)

A dialogue, a reading, word cards with audio and a drill that uses it, in Learn Chinese with Bao. The first lessons of every level are free.