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千篇一律

qiān piān yī lǜ

all cut to the same pattern

Character by character

千qiān
thousand
篇piān
pieces
一yī
one
律lǜ
pattern

Example

这些广告千篇一律,没有新意。
These ads are all the same; there's nothing new.

Tone: negative (criticism).

Usage and origin

Criticism of formulaic writing, design or products.

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