长盛不衰

cháng shèng bù shuāi

to flourish for a long time; to stay on top year after year

Character by character

长cháng
long

盛shèng
flourishing

不bù
not

衰shuāi
decline

这家老字号开了一百多年，生意长盛不衰。

This old shop has been open for over a century, and business has never fallen off.

Tone: positive (praise).

For things that stay popular or strong for decades: a brand, a team, a song, a tradition. Often in the question 为什么能长盛不衰？

Learn this in Lesson 23 · HSK 5: 国球：乒乓球 (Ping-pong, the national game)

A dialogue, a reading, word cards with audio and a drill that uses it, in Learn Chinese with Bao. The first lessons of every level are free.