面向 + 对象
aimed at; open to; for (an audience)
Structure
主语 面向 对象 ／ 面向 对象 + 动词 ／ 面向 对象 的 名词
What it means
Aimed at, open to, for: names who something is meant for, in notices, adverts and news.
How it is built
面向 + audience, as the main verb, before another verb, or with 的 before a noun: 市图书馆面向全体市民免费开放 (the city library is open to all residents free of charge).
When to use it
Formal and written: 面向社会公开招聘, 面向全国招生. 面向 stresses the people served or admitted; 针对 stresses the problem being tackled (针对就业难的问题).
Watch out
Not 面对 (to face a difficulty): ✗ 面对老年人的手机 ✓ 面向老年人的手机.
Examples
这场招聘会只面向2026届毕业生。
This job fair is open only to the class of 2026.
市图书馆面向全体市民免费开放。
The city library is open to all residents free of charge.
这是一款面向老年人的手机，字大，声音也大。
This is a phone designed for older people: big characters and a loud speaker.
Learn this in Lesson 180 · HSK 7–9: 毕业生的两条路 (Graduates at the crossroads)
A dialogue, a reading, word cards with audio and a drill that uses it, in Learn Chinese with Bao. This lesson is free.
Open the lesson →