冲着…
because of, drawn by; for the sake of (a motive)
Structure
主语 （是） 冲着 吸引人的东西／人 ＋ 动词 （的）
What it means
Names the thing or person that draws someone, or for whose sake something is done: because of, drawn by. 冲 is read chòng here, literally “facing”.
How it is built
Subject +（是）冲着 + attraction + verb（的）, most often 是冲着…来的／去的: 客人都是冲着老板的手艺来的 (The customers come for the owner's cooking).
When to use it
Spoken and journalistic; 是冲着…来的 picks out the real motive, often hinting it is not the noblest (他是冲着钱来的). 为了 states a purpose plainly, 因为 gives any cause. Literal sense too: 他冲着我笑了笑.
Watch out
Takes an attractive person or thing, not a clause or event: ✗冲着下雨，比赛取消了 ✓因为下雨，比赛取消了. Read chòng, not chōng.
Examples
不少外地小伙子是冲着上海户口来的。
Plenty of young men from out of town are after a Shanghai hukou.
这家小店一点儿也不起眼，客人都是冲着老板的手艺来的。
The little shop is nothing to look at; the customers come for the owner’s cooking.
冲着你这句话，这个忙我帮定了。
On the strength of what you’ve just said, I’ll help you, no question.
Learn this in Lesson 151 · HSK 7–9: 人民公园相亲角 (The marriage market in People’s Park)
A dialogue, a reading, word cards with audio and a drill that uses it, in Learn Chinese with Bao. The first lessons of every level are free.
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